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Your online store doesn't rattle, hum or vibrate. There are no sparks, no splashes of incandescent material and no odor of grease, oil or burning rubber. You can't get your hand caught in it. You don't need a hard hat, eye protection or noise abatement to watch it at work on your computer monitor. In fact, it doesn't ACT like a machine at all. And that folks is precisely the problem.
So, you're thinking about going into business online. I say, 'go for it.' Well, maybe not so fast. First, you need a website. Of course. You knew that. Ya gotta have a website to be online. If your understanding of website creation derives from your perspective of, say, a typical Microsoft Word document with a few pictures thrown in, you need to spend a lot more time researching your plan.
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